From Field to Flour: How Shuanghe Farm is Building a Modern Wheat-to-Table Model in China

In the rich, flat lands of Shuanghe Farm—operated by the Shounong Food Group—the rumble of high-powered tractors signals the start of another season of promise. As spring wheat sowing begins at the Shuanghe Agricultural Company’s planting base, the focus is clear: precision, quality, and market demand.

After a successful 2024 harvest and the commissioning of a brand-new flour processing line, Shuanghe Farm launched its own branded product, “Shuanghe Flour”, which quickly gained popularity for its soft, aromatic steamed buns and high-quality wheat aroma. Demand outpaced supply—a challenge the farm intends to solve this year.

Backed by strong market feedback, Shuanghe has expanded its wheat planting area to over 1,000 mu (approximately 67 hectares) in 2025. But scale alone isn’t the strategy; quality and traceability are the cornerstones of their approach.

Using modern seed drills pulled by high-horsepower tractors, Shuanghe has adopted precision seeding technology. This allows agronomists to:

Ensure uniform seed distribution
Precisely control sowing depth
Achieve even germination and balanced growth

Technical staff from Shuanghe Agricultural Co. provide full-cycle guidance, from soil preparation through sowing and crop emergence. The goal is clear: strong seedlings today mean a healthy, high-yield crop tomorrow.

But what truly sets Shuanghe Farm apart is its commitment to vertical integration. All wheat grown on-site is managed through a “single harvest, single storage, single processing” protocol. This means that each batch of flour can be traced directly back to its field of origin, reducing contamination risks and enhancing consumer confidence.

This field-to-table model is rapidly becoming a benchmark in China. According to data from China’s Ministry of Agriculture and Rural Affairs, full-chain traceability is one of the top trends in the 2023–2025 agricultural modernization agenda. Farms that integrate production with processing and branding—like Shuanghe—are expected to increase their product margins by 15–25% over conventional grain producers.

Moreover, with China’s wheat consumption projected to exceed 140 million tons in 2025, and flour consumption per capita steady at around 65–70 kg/year, domestic high-quality flour brands are seeing growing demand. By controlling quality at every stage, Shuanghe is positioning itself not just as a producer, but as a regional food brand.

Shuanghe Farm’s forward-thinking approach—combining modern sowing techniques, traceable full-chain management, and its own branded flour—is a powerful example of how farms can evolve into vertically integrated agri-businesses. By investing in both production and value-added processing, Shuanghe is turning high-quality wheat into market advantage and proving that the future of farming lies not just in the soil, but also in the system.

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From Field to Flour: How Shuanghe Farm is Building a Modern Wheat-to-Table Model in China

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