On July 23, 2024, the China Kangbao Buckwheat Industry Promotion Season and the Third “Lover’s Flower” Cultural and Ecological Tourism Carnival was officially launched at the Chinese Agricultural Film and Television Center in Beijing. The event, organized by a collaboration between the Chinese Agricultural Film and Television Center, the Institute of Crop Sciences of the Chinese Academy of Agricultural Sciences, and the Kangbao County People’s Government, emphasized the importance of buckwheat in regional agriculture and tourism.
Key Highlights and Developments
- Event Overview: The press conference opened with a promotional video highlighting the beauty of Kangbao, focusing on its natural landscapes, the allure of buckwheat, and the region’s cultural significance. Distinguished guests, including Ouyang Haihong, Deputy Director of the Chinese Agricultural Film and Television Center, and Zhou Xueqin, Deputy Secretary of the Kangbao County Committee, were present.
- Buckwheat Industry Insights: Kangbao is located in the world’s prime buckwheat growing region, known for its rich, aromatic buckwheat oil and delicate flavor. The event featured detailed presentations from Kangbao Pingguan Food Group, which outlined their efforts in brand development, technological innovation, and the comprehensive upgrade of the buckwheat industry chain. Their work aims to expand buckwheat cultivation and boost the local economy through increased production and improved industry practices.
- Future Prospects: Li Guodong, Vice Governor of Kangbao County, discussed plans to leverage the region’s natural resources and favorable climate to enhance the buckwheat industry. Strategies include integrating advanced processing techniques, developing unique tourism brands, and reinforcing technological support to increase the competitiveness and added value of Kangbao’s buckwheat products.
- Upcoming Events: The 2024 China Kangbao Buckwheat Industry Promotion Season and the Third “Lover’s Flower” Cultural and Ecological Tourism Carnival will be held from August 3 to August 17, 2024, in Kangbao County. The event will feature six major activities, including expert forums, industry research tours, online promotions, and themed celebrations, all designed to showcase the charm and achievements of the Kangbao buckwheat industry and invite visitors to explore and appreciate the region.
The successful launch of the 2024 China Kangbao Buckwheat Industry Promotion Season and the Third “Lover’s Flower” Carnival highlights the region’s commitment to enhancing its buckwheat industry and integrating it with cultural and ecological tourism. This initiative not only aims to promote local agriculture but also to drive regional development and increase farmer incomes.
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