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John Deere Unveils New Harvesting Technology to Emerging Ag Leaders

by Kira Demina
29 July 2024
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John Deere Unveils New Harvesting Technology to Emerging Ag Leaders
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Innovation Generation Conference 2024 Highlights Advances in Combine Harvesters and Air Carts

At the GrainGrowers’ Innovation Generation Conference 2024, John Deere showcased its latest technological advancements in agricultural machinery, including the new S7 Series combine harvester and the C-Series air cart. Hosted at the company’s Australia and New Zealand headquarters in Crestmead, Queensland, the event brought together 29 of the grain industry’s emerging leaders for an exclusive first look at these cutting-edge machines.

The S7 Series Combine Harvester and C-Series Air Cart represent significant upgrades from their predecessors, integrating advanced features designed to enhance productivity and sustainability in grains production. Max Cusack, John Deere’s precision ag marketing manager, emphasized the importance of this unveiling, noting that the new equipment aligns with the company’s commitment to supporting and advancing the capabilities of Australia’s next generation of farmers and agriculture professionals.

“The new iteration of the iconic S7 Series Combine Harvester and the C-Series Air Cart were two huge announcements for us made earlier this year, and we were delighted to share the first glimpse of these machines with those who are going to shape Australian grains production into the future,” said Cusack. The event highlighted the company’s dedication to innovation and collaboration with industry stakeholders to address the evolving needs of modern agriculture.

Key topics of discussion among the attendees included artificial intelligence and automation. George Gibson, a farmer from Western Australia’s Wheatbelt, expressed enthusiasm about the technological advancements in boom spraying, particularly the See & Spray Select system. “Achieving optimal operational efficiency is top of mind in all decision-making,” Gibson stated. “Having that technology available and seeing John Deere innovate makes us innovate as well.”

Ryan Greaves, another participant and a fourth-generation farmer from WA’s Wheatbelt, focused on automation’s impact on workforce management. “Being able to hire people without a strong agricultural background and still trust them with high-value machinery because the technology does much of the work—that’s what excites me,” Greaves remarked.

Angus Malmo, an agronomist from Cootamundra, NSW, highlighted the value of networking and exploring efficiency improvements. “Being an agronomist, I am really trying to think about what is happening with artificial intelligence and where that puts me in the future,” Malmo said. He also noted the significance of connecting with peers to exchange ideas and strategies.

John Deere’s presentation at the Innovation Generation Conference underscores the company’s role in driving technological progress in agriculture and supporting the industry’s future leaders.

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Tags: agricultural technologyartificial intelligenceautomation in agricultureC-Series Air CartGrainGrowersInnovation Generation ConferenceJohn Deereprecision farmingQueenslandS7 Series Combine Harvester

Kira Demina

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